ChinaDirect Sourcing

Frethan: My Supply Chain

The digital layer behind
smarter procurement.

Frethan is the technology and workflow platform that powers structured cross-border procurement for ChinaDirect Sourcing clients. Supplier coordination, order tracking, approvals, and supply chain visibility, all in one place.

End-to-End TrackingCompliance ReadyFull Visibility

Frethan is built by the same team behind ChinaDirect Sourcing, designed specifically for cross-border procurement, not generic logistics.

What Is Frethan?

Not just software.
The operational backbone
of your supply chain.

Most sourcing problems are not sourcing problems, they are visibility and coordination problems. Who is the supplier? What is the status of the order? When does it ship? What documentation is ready?

Frethan: My Supply Chain is the platform that answers those questions. Built specifically for cross-border procurement, it gives ChinaDirect Sourcing clients a structured, trackable view of every project, every supplier, and every stage of the sourcing process.

It is not a generic logistics tool. It was built by the same team that runs ChinaDirect Sourcing, so every feature reflects the real complexity of importing from China to Australia.

Built for Cross-Border

Every feature designed around the reality of sourcing from China to Australia, not adapted from a generic supply chain tool.

Visibility at Every Stage

Know exactly where your order is, from factory floor to Australian site.

Supports the Sourcing Team

Frethan does not replace the ChinaDirect Sourcing team. It makes their work, and your oversight, faster and clearer.

Platform Capabilities

Everything you need to manage
a cross-border supply chain.

Supplier Records

Centralised supplier profiles with vetting history, certifications, contact records, past orders, and performance notes.

  • Vetted supplier database
  • Certification tracking
  • Supplier performance history
  • Contact and communication log

Order & Production Tracking

Track every order from placement through production, QA, pre-shipment, and delivery. No more chasing updates by email.

  • Order status in real time
  • Production milestone tracking
  • QA inspection records
  • Shipment and customs status

Document Hub

All compliance documentation in one place, mill certificates, test reports, fumigation certs, commercial invoices, packing lists.

  • Compliance docs centralised
  • Version control
  • Share with engineers or brokers
  • Audit-ready at any point

Workflow & Approvals

Structured approval checkpoints at every stage, samples, production sign-off, pre-shipment, final delivery.

  • Sample approval workflow
  • Production sign-off
  • Pre-shipment confirmation
  • Delivery verification
The Platform, By The Numbers
30,000+

Vetted suppliers in the database Frethan's Supplier Records draw on.

1,000+

Australian businesses served through the ChinaDirect Sourcing system.

$5M+

Saved in procurement costs for clients tracked through the platform.

20+

Years of cross-border sourcing experience built into every workflow.

Cross-border supply chain and logistics

End-to-End Procurement

From factory floor to Australian site — tracked every step of the way.

How It Fits

ChinaDirect Sourcing runs the process.
Frethan makes it visible.

Here is how Frethan sits inside a typical ChinaDirect Sourcing project.

01

Discovery & Brief

Initial project review and feasibility.

02

Supplier Research

Frethan Active

Suppliers shortlisted from the database.

Supplier records, vetting history, and certifications logged in Frethan.

03

Quotes & Samples

Frethan Active

Quotes compared, samples ordered.

Quote comparisons and sample approval workflows managed in Frethan.

04

Order Placement

Frethan Active

Order placed with contract confirmed.

Order record created. Production tracking begins.

05

Production Monitoring

Frethan Active

Production monitored at milestones.

Milestone updates, inspection records, and production photos logged against the order.

06

QA & Inspections

Frethan Active

Independent inspections conducted.

Inspection reports, findings, and resolutions documented.

07

Pre-Shipment & Export

Frethan Active

Export documentation prepared.

All compliance documents uploaded and verified in Frethan.

08

Delivery & Reorders

Frethan Active

Delivered to site. Supply chain documented.

Full project record retained. Reorder workflow ready to activate.

Recognition

Frethan is recognised
as a leader in trade technology.

2024

BX Business xCellence Award

Trade Services of the Year

Recognised for exceptional performance and leadership in cross-border trade services.

2024

China Overseas Talents Innovation & Entrepreneurship Competition

Shortlisted, Information Technology Category

Recognition of Frethan’s innovation in cross-border technology solutions.

2022

Nexus Digital Economy Competition

Winner, Australia

Selected to represent Australia in the Asia Market Sprint acceleration program in China.

Two Brands. One System.

ChinaDirect Sourcing.
Powered by Frethan.

ChinaDirect Sourcing is the market-facing sourcing and procurement brand. Lindy Chen and the CDS team handle client relationships, supplier vetting, trips, negotiation, QA, and logistics.

Frethan is the digital layer that makes that operation trackable, visible, and scalable. Built by the same founding team, for the same clients.

Together, they create something most sourcing businesses cannot offer: a fully managed, professionally supported, digitally tracked procurement system, from factory selection to final delivery.

Market-Facing Brand

ChinaDirect Sourcing

Sourcing strategy, buying trips, VIP tours, supplier relationships, negotiation, QA, logistics, the human side of procurement.

Fully integrated

Technology Layer

Frethan: My Supply Chain

Supplier records, order tracking, document management, workflow approvals, the digital side of procurement.

Who It Helps

Built for clients who want
more than a managed service.
They want visibility.

Developers with Pipeline Projects

Multi-project developers who want to track multiple sourcing projects, suppliers, and orders across a pipeline, not just one-off imports.

Builders with Repeat Sourcing

Builders who have established a direct supply chain and want to manage reorders, supplier relationships, and documentation in one structured system.

Procurement Managers

In-house procurement leads who want a professional platform to coordinate with the ChinaDirect Sourcing team and track every project milestone.

Questions, answered

Frequently asked questions

Frethan is the supply chain platform that sits behind our sourcing service. It gives you one place to track orders across multiple Chinese factories, see production milestones, hold inspection reports and certificates against each order, and follow goods through consolidation and shipping. Instead of chasing updates over email and WeChat, you watch your project move in real time. Book a strategy call to see it against a live order.

ChinaDirect Sourcing is the managed service: our people negotiate, vet suppliers, run quality checks and handle logistics. Frethan is the technology that makes that work visible to you. We use it to coordinate your orders across our Brisbane and China teams, and you get a window into the same data. CDS is always the partner you deal with. Frethan is how the work stays transparent.

No. You can run a full project with us by phone, email and our regular reporting, and many clients do. Frethan is there for builders and developers who want live visibility across several orders at once, or who are managing larger volumes and want everything in one view. Start with a strategy call, and we will show you whether the platform fits how you work.

You see order status by factory, key production milestones, photos and inspection or test reports as they come in, and the shipping and consolidation stage for each line. Compliance documents stay attached to the order they belong to, so a NATA-accredited test report or certification sits with the product it covers. The aim is simple: at any moment you know exactly where your goods are. Register your interest to get a walkthrough.

Your order data, supplier details and pricing are visible only to you and the CDS team running your project. We do not share your supplier relationships or commercial terms with other clients. Frethan was built for cross-border procurement where confidentiality matters, since your factory list and margins are part of your competitive position. We are happy to talk through access controls and data handling on a strategy call before you commit.

We do not run a self-serve sign-up, because the platform is set up around a live project we manage with you. The straightforward path is to book a strategy call. We will look at what you are sourcing, show you the platform against a real or sample order, and explain how visibility works once your project starts. If it suits you, we configure your access as the work begins.

See It In Action

Want to see how Frethan
supports your sourcing project?

Book a strategy call with Lindy Chen to discuss your project and see how ChinaDirect Sourcing and Frethan work together to manage your procurement end-to-end.

20+ years cross-border sourcing experience
Factory-vetted, not just Google-searched
On the ground in China and Australia

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