About Us

ChinaDirect Sourcing makes it possible for Western companies to deal directly with factories in China – while reducing the risks involved.

Our head office is located in Brisbane, Australia and we have an office in China, employing 10 team members.

Our Mission
To make you prosperous and globally competitive.

Our Values
ChinaDirect will act in a legal, ethical and transparent manner at all times for the benefit of its clients.

Social Objectives
To increase awareness of Chinese business and culture in Australia.

Brisbane, Australia Office

Lindy Chen - Importing from China Expert

Lindy Chen BSc(AppMaths), BA(Ed)
ChinaDirect Founder & Managing Director

The founder and Managing Director of ChinaDirect Sourcing Pty. Ltd., and the founder of China’s international procurement system. 

The author of the best-selling book “How to Import from China”, this book is used as an auxiliary textbook for international trade by Queensland University of Technology. 

The author of the best-selling book “Doing business in Australia“. 

Has assigned by The Queensland Government of Australia as the mentor for the founding and growth of 800 small businesses.

Telstra Business Awards Judge 2019

Lionel Thomas

Lionel Thomas BIT, DSc
Chief Technical Officer

The CTO of ChinaDirect Sourcing, Lionel gained extensive development and management skills in the Game Industry over a 12 years period; from Web Developer, Web Manager, Game Producer & Studio Manager and and digital marketing over a 23 year period.

He has released over 11 titles for PC mainly and an Xbox Live title, his Key achievement was the Development, Promotion and Maintenance of a comprehensive Online Community that is still running today, at 18 years old and approx. 800,000 registered members; in addition to the doubling of sales for 2 years running to increase the turnover to over $1 million.

More recently he has moved into Ethereum Solidity development for Smart Contracts

Lionel maintains the ChinaDirect Sourcing Website, the Digital Marketing and Lead Generation.

Chloe Wang

Chloe Wang
Business Development Manager

My clients’ success defines the success of my career. I really know the feeling when dealing with Chinese suppliers and facing tons of problems. My biggest mission is to help my clients find the best solution to import from China and build up a sustainable business model to keep growing. 

China is big enough for you to source any products you like, but also too complicated for you to figure out how to save time, save money and reduce the risks in your project. 

However, opportunities are always there. I am here to help you overcome the complicity and find the right way to go.   

Guiyang, Guizhou Province, China Office

Charmine Cheng

Charmine Cheng BEc
China Operations Manager

Charmine has experience across many industries, and has accomplished:

  • Started a successful translation/interpreting business, with mainly Australian business clientele

  • Managed numerous Chinese companies

  • Bachelor of Economics
China team in Guiyang, Guizhou Province
Our friendly China team in Guiyang, Guizhou Province
Guiyang, China, Jiaxiu Pavilion

Business Awards for ChinaDirect Sourcing and Lindy Chen

Hong Kong-Australia Business Association

Hong Kong Australia Business Association (HKABA)
Established in 1987 by the Hong Kong Trade Development Council to promote ties between Hong Kong SAR / China and Australia.

  • 2018 Finalist – HKABA – QLD Chapter Business Awards
  • 2014 Winner – HKABA – QLD Chapter Business Awards
  • 2012 Winner – HKABA – QLD Chapter Business Awards
Women In Business Awards

Women In Business

  • 2018 Finalist – Innovation & Technology
  • 2009 Finalist – Business Services
  • 2008 Finalist – Business Services
  • 2007 Finalist – Business Services
Asia Pacific Stevie Winner

Asia-Pacific Stevie Awards
2015 Stevie Winner – Woman of the Year, Asia-Pacific Stevie Awards

Lindy Chen, Founder of Chinadirect Sourcing was named the winner of a Gold Stevie® Award in the Woman of the year category in the second annual Asia-Pacific Stevie Awards today.

The Asia-Pacific Stevie Awards are the only business awards program to recognize achievement in the workplace in all 22 nations of the Asia-Pacific region.

The Stevie Awards are widely considered to be the world’s premier business awards, conferring recognition for achievement in programs such as The International Business Awards for more than a decade.

Australian Small Business Champion Finalist

Australian Small Business Champion Awards
the Australian Small Business Champion Awards started in 1999 and has become a prestigious program recognises small businesses.

  • 2015 Finalist – Business Services
  • 2013 Winner – Business Services
  • 2013 Entrepreneur of the Year
  • 2012 Finalist – Champion Award
  • 2008 State Winner – Champion Award
My Biz Awards Finalist

My Business Awards 2014
In 2014, My Business put together a judging panel and a Gala dinner to celebrate business owners, especially for those businesses that go that extra mile.

  • 2014 Finalist – MyBusiness Awards

MyBusiness 2014 Business Awards – Action Coach

  • 2014 Finalist – Women in Business
  • 2014 Finalist – Best Business Leader
  • 2011 Finalist – Best Business Leader Award
  • 2011 Finalist – Best Employer Award
National College of Business (NCB) Award

National College of Business

  • 2014 Business Owner of the Month
  • 2011 Business Owner of the Month
Multicultural Entrepreneur of the Year

Multicultural Entrepreneur of the Year

  • 2013 Winner – Multicultural Entrepreneur of the Year
    Lord Mayor Multicultural Award
Telstra Australian Business Awards

Telstra Australian Business Awards

  • 2012 State Finalist – Telstra Business Awards
Brisbane Young Entrepreneur Awards

Brisbane Young Entrepreneur

  • 2011 Finalist – Brisbane Young Entrepreneur Awards
Q400 2011 Member

Q400 2011 Member

  • 2011 QBR – Queensland 400
BRW FAST Starters

BRW 2010 FAST Starters

  • 2010 BRW Fast Starter – No. 81
Australian Home Based Business Awards

Australian Home Based Business Awards

  • 2010 Finalist – Business Services
  • 2009 Finalist – Business Services
  • 2008 Finalist – Business Services
  • 2007 Winner – Overall & Business Services
Australian 2010 Small Business Champion Awards

Australian Small Business Awards

  • 2010 Finalist – Overall
  • 2010 Finalist – Entrepreneur
  • 2009 Finalist – Overall
  • 2009 Finalist – Entrepreneur
  • 2008 Winner – QLD Bus. Serv.
  • 2008 Finalist – Entrepreneur
  • 2007 Finalist – Overall
  • 2007 Finalist – Entrepreneur
Marketing Communications Executives Awards

Marketing Awards

  • 2010 Winner – Ethnic Business
Telstra Business Womens Award

Telstra Business Women’s Award

  • 2010 Finalist – Commonwealth Bank Business Owner Award
Telstra Business Awards

Telstra Business Awards

  • 2009 Queensland Finalist – MYOB Small Business Award
  • 2009 Queensland Finalist – AMP Innovation Award category
Ethnic Business Awards

Ethnic Business Awards

  • 2009 National Finalist
Business Achiever Awards 2009

2009 Business Achiever Awards

  • 2009 Finalist
AIM ME Awards

AIM Management Excellence Awards

  • 2008 Finalist – Owner Manager of the Year
MyBusiness Awards 2007 - Action Coach

MyBusiness Awards 2007 – Action Coach

  • 2007 Finalist – Fastest Growing Small Business

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