About Us

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ChinaDirect Sourcing makes it possible for Western companies to deal directly with factories in China – while reducing the risks involved.

Our head office is located in Brisbane, Australia and we have an office in China, employing 10 team members.

Our Mission
To make you prosperous and globally competitive.

Our Values
ChinaDirect will act in a legal, ethical and transparent manner at all times for the benefit of its clients.

Social Objectives
To increase awareness of Chinese business and culture in Australia.

Brisbane, Australia Office

Lindy Chen BSc(AppMaths), BA(Ed)
ChinaDirect Founder & Managing Director

The founder and Managing Director of ChinaDirect Sourcing Pty. Ltd., and the founder of China’s international procurement system.

The author of the best-selling book “How to Import from China”, this book is used as an auxiliary textbook for international trade by Queensland University of Technology.

The author of the best-selling book “Doing business in Australia“.

Has assigned by The Queensland Government of Australia as the mentor for the founding and growth of 800 small businesses.

Lionel Thomas BIT, DSc
Chief Technical Officer

The CTO of ChinaDirect Sourcing, Lionel gained extensive development and management skills in the Game Industry over a 12 years period; from Web Developer, Web Manager, Game Producer & Studio Manager and and digital marketing over a 23 year period.

He has released over 11 titles for PC mainly and an Xbox Live title, his Key achievement was the Development, Promotion and Maintenance of a comprehensive Online Community that is still running today, at 18 years old and approx. 800,000 registered members; in addition to the doubling of sales for 2 years running to increase the turnover to over $1 million.

More recently he has moved into Ethereum Solidity development for Smart Contracts

Lionel maintains the ChinaDirect Sourcing Website, the Digital Marketing and Lead Generation.

Chloe Wang
Business Development Manager

My clients’ success defines the success of my career. I really know the feeling when dealing with Chinese suppliers and facing tons of problems. My biggest mission is to help my clients find the best solution to import from China and build up a sustainable business model to keep growing.

China is big enough for you to source any products you like, but also too complicated for you to figure out how to save time, save money and reduce the risks in your project.

However, opportunities are always there. I am here to help you overcome the complicity and find the right way to go.

Guiyang, Guizhou Province, China Office

Charmine Cheng BEc
China Operations Manager

Charmine has experience across many industries, and has accomplished:

Started a successful translation/interpreting business, with mainly Australian business clientele
Managed numerous Chinese companies
Bachelor of Economics

Our friendly China team in Guiyang, Guizhou Province

Business Awards for ChinaDirect Sourcing and Lindy Chen

Hong Kong Australia Business Association (HKABA)
Established in 1987 by the Hong Kong Trade Development Council to promote ties between Hong Kong SAR / China and Australia.

2018 Finalist – HKABA – QLD Chapter Business Awards
2014 Winner – HKABA – QLD Chapter Business Awards
2012 Winner – HKABA – QLD Chapter Business Awards

Women In Business

2018 Finalist – Innovation & Technology
2009 Finalist – Business Services
2008 Finalist – Business Services
2007 Finalist – Business Services

Asia-Pacific Stevie Awards
2015 Stevie Winner – Woman of the Year, Asia-Pacific Stevie Awards

Lindy Chen, Founder of Chinadirect Sourcing was named the winner of a Gold Stevie® Award in the Woman of the year category in the second annual Asia-Pacific Stevie Awards today.

The Asia-Pacific Stevie Awards are the only business awards program to recognize achievement in the workplace in all 22 nations of the Asia-Pacific region.

The Stevie Awards are widely considered to be the world’s premier business awards, conferring recognition for achievement in programs such as The International Business Awards for more than a decade.

Australian Small Business Champion Awards
the Australian Small Business Champion Awards started in 1999 and has become a prestigious program recognises small businesses.

2015 Finalist – Business Services
2013 Winner – Business Services
2013 Entrepreneur of the Year
2012 Finalist – Champion Award
2008 State Winner – Champion Award

My Business Awards 2014
In 2014, My Business put together a judging panel and a Gala dinner to celebrate business owners, especially for those businesses that go that extra mile.