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Best 12 Tools for Amazon Sourcing and Research

Looking to sell on Amazon or already an Amazon seller? your FBA (Fulfillment By Amazon) product sourcing capability is important as an element in your search for the right product to sell. Making the right decision on what tool to use will assist your success and profitability.

Here is a list of 12 of the best tools in Amazon for product research and sourcing that we hope will help you make the right choice for your business.

Helium 10 Amazon Research Tool

1. Helium 10


This application software has several seller tools that will help you identify trends, look for high-ranking keywords, snoop on competitors, and create optimal product listings. This optimizing tool suite is made explicitly for sellers to accelerate and grow their FBA business.

Helium 10 is best known for its excellent performance and easy interface, as well as prompt and responsive support. It also has other great features that include the following:

  • Niche Selection
  • Refund Management
  • Protection of Inventory
  • Prevention of Fraud
  • Index monitoring

If you are looking for a tool that can help you select a product, manage your store, ultimately scale your operation, this app is for you. It removes all the guesswork in choosing and growing a business using Amazon.

2.Seller App


Seller App - Product Research Amazon

This application aims to convert any user into a “stealthy” and skilled product researcher. The features are intuitive and will give quick and useful insights.

This tool helps Amazon sellers gain valuable insight into the use of data that can optimize sales and generate more revenue. By thoroughly dissecting and measuring data to influence advertising on a global scale, Seller App plays a significant role in bringing in new customers, finding new products, doing the conversion in a streamlined manner that also produces a positive and long-term impact on revenues.

Through this tool, you will understand your customers better, why they buy and encourage them to do so.

3. AMZScout


AMZScoutThis is similar to Jungle Scout; AMZScout offers similar functionalities via a web app and a Chrome extension. With everything readily accessible: BSR, PPS or product potential score, monthly sales, inventory levels, as well as multiple levels of competitor analysis, all of these are within reach even without entering the product page. Other features include a return to compare and favorite potential products.

AMZScout contains one of the biggest product databases in Amazon. Its accuracy in sales estimates is at a stellar 70%, not to mention while being loaded with all other useful features too such as:

  • Niche hunter
  • Keyword Tracker
  • Keyword Explorer
  • Stock Stats
  • Listing Wizards
  • Product Keywords

4. IO Scout


This software allows you to secure detailed product listing statistics in Amazon, including fees, an approximation of sales and revenue, seller details, and many more. IO is a product research tool that also functions as an extension of Chrome. You can conveniently get detailed statistics of products as well as data taken from Amazon websites. You can also monitor individual products by adding them to your tracking lists.

Other great features of IO Scout are:

  • Product Groupings
  • The ability to analyze more than 150 million products in Amazon
  • Identifying products with minimum resistance and High-Ranking Need
  • Monitoring Inventory Levels
  • Item Filters
  • Historical Data on all products
  • FBA Calculator

5. ZonGuru


Zonguru is a complete seller tool in Amazon that offers solutions on big data wherein it enables the user to connect with the best suppliers, find valuable market opportunities, and research products that are top-sellers. By using their Easy Source tool, a recent collaboration with, you will be able to find and do business with the best partner suppliers of your product.

You can also use Niche Finder to look for inspiration in determining and working out your next niche idea. Other innovative features of ZonGuru include but are not limited to:

  • Niche Rater (on chrome extension)
    Processes data on customer demand, revenue, competition, and investments, all accessible within a few seconds.
  • Love/Hate instrument
    Measures customer satisfaction on certain products. It makes a list of why buyers were satisfied as well as why they weren’t.
  • Keywords on Fire
  • Business Dashboard

6. Unicorn Smasher


A research tool for products made by AMZ, Unicorn Smasher offers solutions for estimates in sales, data, and much more. It allows you to conveniently find the most profitable product that will quickly take you to the top of your niche. It is free, and it boosts your product research on Amazon.

Its key features include: (among many)

  • Organized Dashboard
  • Unicorn Smasher’s Sales Estimate
  • Research Tool
  • Canonical URLs
  • Favourite items
  • Discreet Sharing Tools
  • In-Browser Analysis
  • Export tool feature

Unicorn Smasher provides you with insights into trends, sales, revenue projections, and more. This software is available in the free and pro (paid) version. The difference between the two is that there is an “opportunity score” for all search results within the pro version. It also works more accurately in evaluating the demand, item sales, and competition in the paid version.

7. AMZBase


AMZBaseA free tool to assist you in searching for products to sell on Amazon. Its purpose is to help sellers immediately get the ASIN as well as the title of listings onsite. AMZBase calculates FBA to give you an estimate of your possible profits. It also provides the user with quick access to Alibaba, AliExpress, CamelCamelCamel, and Google Search.

You can also check listings on B2C retailing sites online. It can even find historical data of prices with only one click to CamelCamelCamel.

8. Keepa


Keepa is a price tracker that operates efficiently and is convenient to use. It is a web-based app that focuses on the pricing history on Amazon. It has a special alert function wherein when a price reaches a certain threshold that you have created; you will receive a notification.

With more than a million products on Amazon, you can browse each one of them through Keepa. It also has a page for daily deals on every item that is up for discounts. Depending on the product and seller, Keepa can update at least once every hour and several times a day. Although, due to sudden fluctuations, you might want to double-check with Amazon as well.

9. CamelCamelCamel


Another handy price tracker, CamelCamelCamel makes sure you are getting the best deals available. You don’t have to create an account to monitor your favourite products’ prices, yet you will need one if you want to be notified. If you have a Wishlist, this app can track the price history of those items.

  • What are its advantages?
  • Free to use
  • Easy and can be integrated
  • Money Savings
  • Keeps you updated in real-time


  • Only works in Amazon

Other Camel-specific features include availability alerts, price drop, pricing history charts, and the “Camelizer” extension. The Camelizer feature allows you to check on the prices of products on Amazon without leaving the tab that you are currently on.

10. Jungle Scout


This product is a research tool on Amazon that offers big data competitor monitoring, analytics, estimates, and more. While taking care of and growing your business, track your products with Jungle Scout, including your competitors’ products. With this app, you can filter through millions of products on Amazon.

A Chrome extension of Jungle Scout is also available as you can use it to confirm and validate product ideas while browsing Amazon. It sorts your data in a way that matters to you the most.

Some of the features of Jungle Scout are:

  • Niche Hunter
  • Opportunity Score (the higher the greater the opportunity)
  • Listing Quality Score
  • Product Tracker
  • Average Price

11. Sonar


Sonar is a free-to-use tool that provides unique features, including ASIN lookup, detailed search in finding synonymous keywords, and search volume on Amazon. It can locate the most profitable keywords in more than 70 million Amazon search terms.

Key features include:

  • Discover winning product characteristics when looking through new items.
  • Improve organic rankings
  • Keyword search
  • Extended Search (search by synonyms)
  • ASIN search

12. FBA Wizard Pro


This software can assist you in finding products to sell online (Amazon, eBay). With its cross-Atlantic reach, you can find products from both UK and US retailers; Amazon flips, wholesalers, and many more. And yes, it works in Canada too. It is automated and easy to use.

Some of its great features include:

  • Wholesale Search
  • Store Search
  • Private Label Search
  • Euro Flips
  • eBay Search
  • Book Search
  • A Free Calculator Software to do fees and profit

Looking to Sell on Amazon, Contact us Today!