ChinaDirect Sourcing - About Us

About Us

ChinaDirect Sourcing makes it possible for Western companies to deal directly with factories in China - while reducing the risks involved.

Our head office is located in Brisbane, Australia and we have an office in China, employing 10 team members.

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Our Mission

To make you prosperous and globally competitive.

Our Values

ChinaDirect will act in a legal, ethical and transparent manner at all times for the benefit of its clients.

Social Objectives

  • To increase awareness of Chinese business and culture in Australia.

Front Line Team

Lindy Chen BSc(AppMaths), BA(Ed)
ChinaDirect Founder & Managing Director
Lindy Chen - ChinaDirect Founder & Managing Director

2015 Stevie Winner - Woman of the Year, Asia-Pacific Stevie Awards
Lindy is a world leading authority on doing business with China.
  1. Author, 'Import From China. How To Make a Million... and Not Get Burnt!'
  2. Gold Stevie Winner - Woman of the Year 2015 Asia-Pacific Stevie Award
  3. Finalist - My Business Awards 2015
  4. Winner - HKABA-QLD Chapter Business Awards 2014
  5. Finalist - My Business Awards for Women in Business and Best Business Leader (2014)
  6. Australian Small Business Champion Awards, Entrepreneur of the Year 2013
  7. Winner - Lord Mayor Multicultural Award (2013)
  8. State Finalist - Telstra Business Awards 2012
  9. QBR - Queensland 400 List (2011)
  10. Finalist - ActionCOACH My Business Awards (2011) for:
    -Best Business Leader Award
    -Best Employer Award
  11. Finalist - Brisbane Young Entrepreneur Awards (2011)
  12. Finalist - Business Services Award (2010, 2009)
  13. BRW Fast Starter Award (2010)
  14. Finalist - Commonwealth Bank Business Owner Award (2010)
  15. Winner - Ethnic Business Awards (2010, 2009)
  16. Winner - Small Business Champion Awards, Queensland Service (2010, 2009)
  17. Finalist - Small Business Champion Awards, Overall (2010, 2009)
  18. Finalist - Small Business Champion Awards, Entrepreneur of The Year (2010, 2009)
  19. My Business Awards, Fastest Growing Small Business 2007
  20. Australian Small Business Champion Awards, Entrepreneur of the Year 2009 and 2007
  21. Australian Institute of Management's Management Excellence Awards 2008
  22. Women In Business Queensland Businesswoman of the Year Awards '09, 08 and '07
  23. National Finalist - Ethnic Business Awards 2009
  24. State Finalist - Telstra Business Awards 2009
  25. State Finalist - Telstra Business Women Awards 2010
  26. State finalist - Telstra business Awards 2011
  27. Finalist - WIB Qld Businesswoman Of The Year, '08 and '07
  28. Finalist - Small Business Champion Awards, Entrepreneur of The Year '08 and '07
  29. Finalist - Australian Institute of Management Owner Manager of the Year '08
  30. Member, Australia China Business Council
  31. 15 years experience in international trade
  32. Board Member, Focus Certification, Quality assurance company certifying ISO 9001
  33. Given seminars at James Cook University, ANZ Bank, Australian Institute of Management, Bank of Queensland, Australia Post, Qld Police and Gold Coast Institute of TAFE
  34. Lecturer, International Trade, TAFE SA
  35. Lecturer, Business Administration, The City Business College, SA

Read Lindy Chen's full bio.

Charmine Cheng BEc
China Operations Manager
Charmine Cheng - China Operations Manager

Charmine has experience across many industries, and has accomplished:

  • Started a successful translation/interpreting business, with mainly Australian business clientele
  • Managed numerous Chinese companies
  • Bachelor of Economics

Our friendly China team in Guiyang, Guizhou Province

Our friendly China team in Guiyang, Guizhou Province, China

Seminars and Speaking Events

Lindy Chen from ChinaDirect has gained a reputation as a 'must see' speaker for people and organisations wishing to, or currently doing business with China.

She has spoken before the Women's Network Australia, the Queensland Government, the Australian Institute of Management, Triton Foundation, ANZ Bank, Australia Post and Bank of Queensland.

Lindy also has a passion for imparting her entrepreneurial knowledge, skills and experiences. She has been a Small Business Mentor for the Small Business Solutions Program of the Queensland Government since 2011.

"Thank you again for the wonderful job you did as host of the On Board to Board function earlier this month - you were truly inspiring in your words of wisdom and I think the audience really appreciate your honest and open approach. I had a few women sitting near me who said they had been to many of the On Board to Board functions before who said you were one of the best speakers they had ever had!"
Natasha Evans
Event Assistant Coordinator
Australian Institute of Management
Lindy Chen - Import From China

Lindy Chen, M.D. of
China Direct

Author of 'Import From China. How to Make a Million... and not get Burnt!'

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