About Us

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About Us

ChinaDirect Sourcing make it possible for Western companies to deal direct with the factories in China – whilst reducing the risk involved.

Our head office is located in Brisbane, Australia and we have an office in China, employing 10 team members.

View articles on ChinaDirect...
"'Made In China' Risk Minimised" Sunshine Coast Daily 13/11/07
"We've Come a Long Way" Style Magazine Oct 07
"Little Chilli Hot on Capital Growth" The Courier Mail 13/8/07
"Gold on the Silk Road to China" The Courier Mail 2/7/07

Our Mission

To make you prosperous and globally competitive.

Our Values

ChinaDirect will act in a legal, ethical and transparent manner at all times.

Social Objectives

To provide 1,000 education scholarships per annum to children in China by 2011.
To increase awareness of Chinese business and culture in Australia.

Front Line Team

Lindy Chen BSc(AppMaths), BA(Ed)

ChinaDirect Founder & Managing Director

Lindy is a world leading authority on doing business with China.

Author, 'Import From China. How To Make a Million… and Not Get Burnt!'
Finalist - WIB Qld Businesswoman Of The Year, '08 and '07
Finalist - Small Business Champion Awards, Entrepreneur of The Year '08 and '07
Finalist - Australian Institute of Management Owner Manager of the Year '08
Member, Australia China Business Council
15 years experience in international trade
Board Member, Focus Certification, Quality assurance company certifying ISO 9001
Given seminars at James Cook University, ANZ Bank, Australian Institute of Management, Bank of Queensland, Australia Post, Qld Police and Gold Coast Institute of TAFE
Lecturer, International Trade, TAFE SA
Lecturer, Business Administration, The City Business College, SA

Read Lindy Chen’s full bio.

Charmine Cheng BEc

China Operations Manager

Charmine has experience across many industries, and has accomplished:

Started a successful translation/interpreting business, with mainly Australian business clientele
Managed numerous Chinese companies
Bachelor of Economics

Sue Ding Bcomm AIMM

Sourcing Adviser (Head Office)

Sue has worked with importing companies around Australia, and has extensive business experience in China and the West.

Bachelor of Commerce majoring in Management, Media Studies and Asian Studies
Member of the Australian Institute of Management
Experience across various industries including import and wholesale, print advertising and online media

Alex Cao Bcomm & MIB

Sourcing Adviser (Sydney)

Alex migrated from China in 2005, and has 7 years experience in international business.

Bachelor of Commerce majoring in Accounting
Master in International Business from the University of Wollongong in Sydney.
Experience in various industries including electronics within both Australia and China.

Apollo Bai MBus

Import Coordinator

Apollo has worked for some of China's largest companies in International Trade, and brings a wealth of experience to the team.

Master of Business, major in International Tourism & Hospitality Management, Griffith University
Bachelor of Economics, major in International Trade, Nankai University
Chinese Customs Specialist certificate
Accredited professional translator in English and Chinese

Our friendly China team in Guiyang, Guizhou Province

Seminars and Speaking Events

Lindy Chen from ChinaDirect has gained a reputation as a 'must see' speaker for people and organisations wishing to, or currently doing business with China.

Recently she has spoken at the Australian Institute of Management, Triton Foundation, ANZ Bank, Australia Post and Bank of Queensland.

“Thank you again for the wonderful job you did as host of the On Board to Board function earlier this month - you were truly inspiring in your words of wisdom and I think the audience really appreciate your honest and open approach. I had a few women sitting near me who said they had been to many of the On Board to Board functions before who said you were one of the best speakers they had ever had!”

Natasha Evans
Event Assistant Coordinator
Australian Institute of Management